Stake makes ambition wearable with the launch of Stake Supply

Sydney, Australia, 2 February 2026 – Australian investing platform Stake has launched Stake Supply, an apparel line designed for the ambitious investor and inspired by the community that backs itself. 

Bryan Wilmot, Chief Customer Officer at Stake says while ambition in Australia can feel like something to tone down, the project is designed to challenge that notion, and give ambitious Aussies a uniform:

“Our community inspires us every day. In a world where the traditional blueprint to ‘getting ahead’ is changing, our customers are taking action to shape their own future. They’re in the market, using their portfolio to secure a house deposit, or steadily building their investments month after month. But many of these activities are kept in the dark and not talked about, so we wanted to bring that momentum into the light, and celebrate that shared mindset.”

Previous iterations of investing apparel laid the foundation for Stake Supply, Wilmot adds: 

“In the early days of Stake, we’d create one-off drops of apparel that captured the fandom and energy around the markets, so we’re excited about this evolution, taking the conversation beyond trading and building community around ambition.”

Since 2017, Stake has focused on breaking barriers to access. With the launch of its Onwards platform in 2024, the brand has increasingly turned its attention to breaking cultural barriers, including initiatives like the Ambition Project and now Stake Supply.

Leandro CP, Creative Lead at Stake comments, “From band tees to totes from the local cafe, people love to display what shapes their identity. If your thing is a passion for the markets and pride in taking charge of your money, Stake Supply is a badge for that ambition. Through subtle design cues, we wanted to bring an ‘if you know, you know’ energy to the range, and hopefully spark some real-life conversations. The creative potential for future drops is really exciting.”

The launch consists of eight pieces designed to move with you, including refined everyday apparel and a statement-worthy basketball. 

“The goal was to make the apparel feel like a natural extension of the platform,” says Abbey Brown, Senior Brand Designer at Stake. “Designed with the same thinking as our products, Drop 1 is built around premium, everyday staples - easy to wear from trading to coffee runs.”

Stake Supply drops are slated for throughout 2026. Drop 1 is live from today at stakesupply.com.au  

ENDS

Credits: 

• Chief Customer Officer: Bryan Wilmot

• Head of Marketing: James Healey

• Creative Lead: Leandro CP

• Brand Marketing Manager: Chris Sadler 

• Product Marketing Manager: Andrew Leung

• Senior Brand Designer and Photographer: Abbey Brown 

• Motion Designer and Videographer: Michael Craft 

• Content Creator: Jessica O’Reilly 

• Senior Manager: India Jennings 

• Comms Strategy Lead: Charlotte Vieira

Notes to editors: 

The launch of Stake Supply – Investing apparel for the ambitious follows the launch of the Ambition Project, an initiative that directly funds personal goals, backing Aussie ambition with more than words. Ambition Project applications are live now until 11:59PM AEDT Friday 13 March 2026. T&Cs apply.

About Stake

Stake is an investing platform that breaks barriers between ambition and financial progress. It was founded in Australia in 2017 and has since grown to over $6 billion in assets under administration. Stake offers seamless access to the U.S. markets, CHESS-sponsored ASX trades, Stake Accumulate – an income fund designed and managed to unlock consistent, attractive returns on your cash – and Stake Super, an intuitive, hassle-free SMSF admin service and investing platform.